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Humans are deeply flawed and our decision-making skills are at times irrational and at times easily influenced by extraneous conditions. Ariely shares some of his research on human decision-making. Well, the title is misleading, unfortunately. Dan Ariely is the James B. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science.

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Book Review - The Upside of Irrationality - By Dan Ariely - The New York Times

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The Upside of Irrationality

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